Once you’ve chosen to embark upon a career as a carpenter, there’s a few key things you’re going to need to do. Many will be under the impression that they can simply come up with a brand and start acquiring customers, but that couldn’t be further from what is required.
If you're serious about getting into the carpentry business, here are 4 of the most important things you must do.
1) Get Licenced
It's important that you get licenced by your governing board before you embark on your career of carpentry. Licensing is important for a few reasons - first, it gives your clients confidence that you possess the skills, experience, and knowledge necessary to successfully complete projects. It's rare that a customer will agree to hire you if you do not have proper licensing.
Whenever you are working on a building project, it is a government requirement that you have the proper licence. There are several types of licensing (i.e. commercial, property) so it will be important that you choose exactly what you need for your business.
Licensing requirements differ depending on your location, so you'll want to check the rules and regulations of your local government to make sure you have the licence that you need. Secondly, you'll need your licence to become insured, which is step two.
2) Get Insured
Accidents are an unfortunate part of the carpentry profession. Of course, you will do all that you can to stop accidents from happening, but at some point in your career, something will go wrong.
It's important that you have the proper tradesman insurance to protect yourself, your customers, and your workers. If something goes terribly wrong during your project - for example, a fire occurs, or a pipe breaks, resulting in an expensive plumbing issue - you want to make sure that you are not paying for repairs out of your own pocket, and you want to make sure that your customers are not stuck paying for the repairs on their own.
In addition, if you or someone on your staff would get hurt on the job, it's important to know that your medical bills will be covered, and you will not be responsible for paying for them on your own. You'll want to speak with a carpentry insurance provider to make sure that you have all the necessary coverage for your business. Tradesman insurance is step that can’t be skipped.
3) Start a Referral Program
The best way to gain new customers it through word of mouth, and a great way to encourage customers to sing your praises is by starting a referral program. You'll want to reward customers who bring you new business. There are a number of ways to do this.
You can offer referral rewards, such as cinema tickets, gift cards, or a bottle of wine to people who send you new customers. You could also offer them a discount on their next carpentry service. Make sure you do not bring up your referral program until after you have a satisfied customer- many customers will see it as arrogant if you ask for referrals before you've successfully completed a project.
4) Advertise Your Business
Advertising is key, and in today's day and age, digital advertising is the way to go. Setting up a business page on Facebook is a fantastic way to get started. For a small fee, you can pay for Facebook to make your business page pop up in the newsfeeds of potential customers.
A similar advertising plan is in place on Instagram, which is a great place to showcase before and after photos of your best projects. If your area has a community classifieds page, it's likely that they have one or two days out of the week in which small business advertising is permitted- this is a great way to make your local community aware of your carpentry skills.
☮ & ♥