What colour shirts do women prefer on men


There are many reasons why a man might buy a new shirt – for a date, for an interview or even just for casual wear. When he makes this purchase, it is likely that he will ask himself some questions. Some of these may be: does it match with the trousers? Is the material of a good quality? Is it suitable for the dress code? Something that men should also be asking is – what does this colour say about me?
Some psychological research has been carried out to explore the perceptions of men who are dressed in different colours. It was found that different colours give off different impressions of the wearer to women. For example, if they’re looking to come across as powerful they should choose red. If they want to demonstrate their confidence, they should wear black. We have teamed up with Charles Tyrwhitt, experts in gentlemen’s fashion, to investigate further and find out which colours women prefer on men.


What do the colours mean?

Since the colours are decoded in different ways, men should consider wearing the following if they are looking to impress…

Classy black

Black never used to be worn as commonly as it is now – it used to be kept in the wardrobe and only brought out as a symbol of sadness. But now, it’s had a new lease of life and is worn by many fashionable individuals. Black can be perceived as the colour of self-assurance – 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy – perfect for a first date!
Today black is often worn for classy events where a formal dress code is required. Too much black can be overpowering though, so if you’re shopping with your other half encourage them not to pair a black shirt with a black jacket, pants and shoes too.

Romantic red

The first thing to come to mind when someone sees red, is usually love or romance. It is thought that the attraction to red comes from our biological roots – many animals such as baboons are attracted to the opposite sex if they display bright colours. To wear this on a first date might be slightly overpowering, however it does give off some vibes that a woman might be interested in.
The colour also gives the impression that the wearer is powerful and has a strong social status – perhaps due to it bright appearance. Research found that wearing red can actually boost the wearers own confidence, which will be a good thing during a first date for women who are looking for a man with some self-assurance. A red shirt can indicate that good health and financially stability, two more things a woman may have on their checklist when looking for a new partner.
Compared to other colours, how attractive was it scored? It was found to be more attractive than blue or green. This perception was a global consensus – wherever a man goes in a red shirt, they should expect to get a similar reception.
Two vibes that the red shirt didn’t give off however, was sociability and kindness.

Traditional white

White is always seen as a clean, neutral look – it was voted as a popular choice from women too. It was perceived to be the least arrogant colour and instead gave off the impression that the wearer was full of optimism! A white shirt is a classic look for men when they are choosing an outfit for a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.  

Unpopular colours

The research also demonstrated the colours that were deemed most unattractive. In many surveys revolving around the attractiveness of colour, orange and brown consistently performed poorly. They often are perceived as quite boring, drab colours although a bright orange shirt could brighten up an outfit nicely on a summer’s day.
Men aren’t so pretty in pink either it seems - Only 5% of people thought that intelligent people would wear this colour!

More fashion tips


When shopping with or for a man, when buying a men’s shirt, you should keep the following things in mind:
  • Many men look great in a colour that matches their eyes, if you have green eyes perhaps opt for a moss green shirt- a popular colour this season
  • Avoid wearing dark colours if you have a light complexion, this can really draw your skin tone out and make you appear paler
  • If you have dark hair, opt for bright colours as these are likely to complement you more


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