Know your jeans — how to choose the style that’s best for you

With the trends of SS18 making their way into our wardrobes, it’s time to take a look at what we're loving, and what styles we are into this year. We all love denim. It’s comfortable, easy-to-style and can be dressed up or down. But, when it comes to different shades and washes, shapes and styles, do you know this season’s jeans?

Deciding the shape
The most popular silhouette this season is straight jeans. They are really under the spotlight in SS18. They’re cute in blue denim or bright white wash, and can really give off those cute summer vibes. High-rise, straight-leg cropped jeans are being worn by every blogger and influencer around — creating a fitted waist and flattering appearance. But which style complements your shape?

If you have a pear-shaped body, you carry weight in the lower areas of your body. A mid-rise style with a straight or bootcut leg can flatter your shape and elongate your legs. Try to avoid high-waisted trousers, as this style can make your legs look shorter. 

Those who are apple-shaped are more likely to carry weight around the middle area. A straight-leg is great for this shape as it brings a focus to the legs. Why not match with a pair of heels to dress up the outfit. Just do your thing, girl!

If you’re petite, it can be hard to find a pair of jeans that don’t overpower you. High-waisted trousers can create the illusion that you are taller as well as showing off your small figure. Low-rise jeans are also a good fit — wear with a cropped top in the warmer months to create a cute summery look. 

For those of you who are tall, choose a style that extenuates those long legs. Low-rise with a straight or skinny leg will definitely help with this. If you want your pins to look even longer, go for a high-waisted cut. Of course, just go with what you feel the most comfortable in, and what you feel suits you best.

Which washes are on-trend?
Naturally, when the sun starts to shine, we all like to opt for lighter shades and colours — think of brightening up your wardrobe with the latest trend; coloured jeans. These come in the form of pretty pastel shades of yellow and pink which have taken inspiration from the catwalks, right through to cool khaki green washes which will have long-lasting appeal and see you through all the seasons.

When it comes to classic blue, you’re aiming for a slightly faded Californian shade for everyday denim, with a focus on frayed hems and ankle grazing lengths. If you want to take a more polished, work-appropriate approach, opt for crisp, clean washes. For denim in technicolour, look to the pastel shades of lemon and pink with touches of khaki green. Or consider stylish crops in Blossom pink and Cornflower blue for a real investment for the season. For a quirky look, choose a slit hem with exposed stitching to add an edge to any outfit.

Names to look out for 
Instead of heading straight to the high-street, consider some premium labels this season for long-lasting fashion. Think Citizens of Humanity, Frame and AG. You’ll probably have already realised that these jeans are worth the price point thanks to their impeccable tailoring and fabric technology like J Brand’s Photo Ready fabric – which is ultra-slimming and promises to contour to your shape. This spring and summer, expect to see big-name brands from the jean scene, such as Paige Denim, with a unique offering of skinny and straight leg jeans that you won’t find anywhere else in the UK. 


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